In the search engine field, Yahoo take the first steps, Google is the super star, but the search engine market is far from being as mature as you might think, Even Google which takes the market share of 64% also admitted that the search engine industry is still in its infancy, it needs to put into more blood such as Microsoft, we should clap to welcome Bing as it is going to do something different. What is Bad for the Original Image of dmozu web directory ? Engaging New Arrivals of free web directory

There are indications that Microsoft is more concerned not to make their products different from Google, but how to switch people to use Bing to search. For example, Microsoft has integrated the program of rewarding into Bing, If you buy the products you search, you can get cash rewards.

Microsoft specifically took the name Bing, and encourages the users to use it as a verb, In the letter for the user which said: We sincerely hope that next time when you need to do an important decision, you would make the decision after Bing it.

According to Nielsen survey, about one-third of users use three or more search engine a month. People are happy to change between different search engines, although they give the similar results. Howvever, this action reminds us that there is still much to do in this area.

We often use Google to search, and not only because it gives us the right answer, but also because they had become a habit. Microsoft should make people accustomed to Bing. It knows this point well and is planning to dig down 100 million dollars to do commercials.